The content management system approach is 
something we believe is essential to producing the clearest and most necessary web content to acquiring new leads and converting them to paying customers.
CMS can offer this benefit because it removes bottlenecks from slowing down efficiency by removing the extra time that would be 
spent dealing with coding and development issues, and instead allows the user to create and maintain all of their site’s content without needing any prior technical knowledge.
Clearly this approach encourages content centricity over other, less necessary approaches.
Essentially, a CMS allows for the separation of design, structure, and content.
The division of these three layers allows many advantages throughout the life cycle of the website. Each area of the site can be recreated and adjusted independent of the other areas. The design layer can be completely reworked for a new user interface without the need for any adjustments to structure or content. The structure can be adjusted for additional functionality with no changes required to design and content. Content can be changed with no need to adjust the front-end design or functional structure. The separation of these three areas creates the flexible strength of a content management system.
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