Article Category: Marketing, Search Engine Optimization | Article Tags: business, link building, marketing, search engine optimization, social networking
Of all the things one can do to improve the traffic on a website, powerful link building is the most effective for improving web traffic. The caveat is that “powerful” refers to quality, and many link building directory sites are the opposite of influential and high quality. Below are some sure fire methods of building healthy, organic, targeted traffic for your business website.
10 Essential Link Building Techniques for Business Websites
Tip 1: Scour the web for high value websites
When scanning the internet for target websites that you’d possibly want to link to your website, take down some very important information and use it to determine how valuable they can be to you. Metrics like traffic, popularity, ranking, authority, subscribers, or general trustworthiness of their content are all very useful.
Tip 2: Create a list of the 50 most influential sites you found
Create a spreadsheet of information pertaining to each site you’ve determined you will seek out. Gather email addresses for the marketing department, or some other web related contact, get their phone number, organize the list in order of importance.
Tip 3: Determine what you need to promote on your own website
This means you should really decide what your most useful keywords are for your own site campaign. Once you’ve determined all of that, you should write down those keywords in an assortment of different sentences relating to your product or services, and figure out all of the ways they can be expressed.
Tip 4: Contact your targeted high value websites with a clear request
Establish a dialogue in a friendly, kind, respectful, but clear way. In your correspondence, you should ask specifically for a link on some page, with specific text in the link, presumably matching exactly one of the phrases you’ve worked out in step 3.
Tip 5: Treat each link building opportunity like a sales lead
This means that a simple no, or a maybe, is not the end of the world. You need to contact them, follow up with them, monitor your relationship with them, and continue to build your case for the linking of the content.
Tip 6: Write good content on your own website
If you’re an expert in the field of your product or service, prove it by writing some really kick-ass content that will become the authority of information in that field. If you write really useful stuff, people will be more likely to send it to other people.
Tip 7: Use social networks to push your links to influential people
If Kanye West tweeted that he wish his artist website looked better on an iPhone, you can reply to his tweet that “there is an excellent resource for developing iPhone websites on iDisplay Interactive’s website.” A lot of people will see it, and hopefully he’ll give you props for the recommendation.
Tip 8: Pick fights with popular voices and industry leaders
If someone in your field is producing a lot of bad information about something that you know much more about, write a rebuttal article, and send it out in a newsletter. Get people talking about the battle, people like gossip, and they tend to share it with others.
Tip 9: Ask your industry friends to link to you
Since you probably know others in your related field of work, use some of your social capital to get some links to your site that employ the proper anchor text like was described in Tip #3.
Tip 10: Be persistent
The better the link, the harder it will be to secure it. Stay on top of the relationship building, and you’ll see plenty of growth in your link building.
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