Web Tools for Law Firms

Article Category: Law, News | Article Tags: CMS systems, CRM systems, law, law firm logo, search engine optimization, web design

Get local support from a SoCal based company. Own and control your law firm’s website content. Don’t get locked in to expensive, sneaky long-winded contracts with the big companies.

iDisplay Interactive has created a series of web developments aimed specifically at the needs of our clients in law. While any website, when properly used, can relay useful information in an effective way, this specific area of business would be benefited by certain additional functional elements. The following tools have all been developed to be integrated into the clients’ back end in order to maximize functionality of their website.

Content Management System

Law CMS The content management system approach is something we believe is essential to producing the clearest and most necessary web content to acquiring new leads and converting them to paying customers. CMS can offer this benefit because it removes bottlenecks from slowing down efficiency by removing the extra time that would be spent dealing with coding and development issues, and instead allows the user to create and maintain all of their site’s content without needing any prior technical knowledge. Clearly this approach encourages content centricity over other, less necessary approaches.

Customer Relationship Management

Law CRM If you have a client list greater than 5 entries, there is a good chance you use software that manages their contact information, names, numbers, relationships, addresses, and much more. However, there is an even greater chance that those technologies are not integrated into your CMS system, and thus there is at least one level of abstraction between your major sales tool, the website, and the lead acquisition and clients relationships management. Our integrated CRM to CMS approach eliminates that deficiency.

Site Optimization

There are two major areas that impact search rankings: the first is site optimization and the second is search engine optimization. Site and search optimization is contentious area of web development, primarily because it is both a science and and art, and in terms of science, statistics based optimization is fairly new. Website Optimization is different from search engine optimization in that it is something we perform once, which is unlike traditional Search Engine Optimization (SEO) because SEO requires ongoing attention and effort. Once your website has been optimized for proper interaction with search engines, you will likely see an increase in search rankings based on your website’s general health.

Custom Theming

Our clients can enjoy the satisfaction of knowing there is no site on the web that has the same appearance as another. Our web development projects all feature 100% custom layout and theme design to ensure the best possible presentation of the clients’ information. By doing a purely graphical first iteration, we are able to present a web design layout that incorporates your firm’s branding elements and also includes all necessary functionality to promote ease-of-use and intuitive design.

Web Analytics

Our custom set of tools also includes integrated web analytics tools that measures your website’s traffic and calculates all data with up-to-the-minute precision, rather than per 24 hours as offered by Google Analytics. Another benefit of our integrated analytics tool is that its reports are visible from the administration panel and the user has the ability to have daily, weekly, or monthly progress reports sent directly to their personal email box. Additionally, having such access to this information can help the user determine whether or not it is financially useful to hire additional SEO help, also provided by iDisplay Interactive.

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