Imagine you are chair shopping in an office furniture store. Two products appear the same, but one of them clearly has an ergonomic correctness in contrast to the other, which feels cheap. Similarly, your brand, your website, and all of your other materials have the ability to hinder or help the experience the client has in relation to your business.
According to the book Making Sense of Experience out of the Netherlands, “User experience design is a subset of the field of experience design that pertains to the creation of the architecture and interaction models that impact user experience of a device or system. As user experience is a subjective feeling, it cannot actually be “designed”. Instead, you can design for a user experience, trying to enable certain kind of experiences. The scope of the field is directed at affecting “all aspects of the user’s interaction with the product: how it is perceived, learned, and used.”
iDisplay Interactive works with you to balance ease of use with thoughtful design. Thoughtful design may seem like a loaded term, but rest assured, many designers make the mistake of designing first, and filling in content second. At iDisplay Interactive, we promote intelligent use of design elements to make sure that the goals of the media are being met.
Case In Point: Avion Graphics is an incredible design agency out of Southern California who specializes in airplane and vehicle graphic wrapping. Upon initial review of their previous website, it became clear that the designers were more interested in creating template-oriented design rather than designing a vibrant and captivating web experience that actually demanded attention and clearly exuded “design” and “quality”.
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