To stand out and be refreshingly different at whatever cost – that’s the message we’re getting from today’s logos. From an identity point of view, web 2.0 logos failed miserably. They may not be around for too long. Copycat websites may still work, but when it comes to identities, designers will have to roll up their sleeves and work much harder.
Designers have become far more aware and sensitive to design history movements and styles than they were in previous years. They are discovering ways to make logos reflect their roots.
Minimalism was a strong anchor for swooshes, sparkling little balls and other accidental manifestations. But we’re witnessing a fading out of minimalism, and this weakness is paving the way for spectacular remixes to take over.
A particular style can’t emerge and expect to stay at the top indefinitely. Developments in logo design indicate that trends have a short lifespan, going through a “now-you-see-it-now-you-don’t” kind of roller coaster.
New trends emerge only to be contradicted by others that go the opposite direction.
After the proliferation of “bastard” icons, the new logos are harder to reproduce given their solid sense of originality and craftsmanship.
Case in point: He who jumps tall buildings in a single bound… has a logo.
Did you just catch yourself thinking, “whoa, I forgot that this is considered a logo”?
If not, you deserve a pat on the back. If so, please consider all of the instant emotions that are conjured in a single bound at the sight of the logo. Its strong, powerful, clear, and recognizable. The good thing about it is that when you see it, you are instantly reconnected with the story, the person, the superhero, the branding, the ride at six flags magic mountain, the cartoons, and your child’s lunchbox.
Similarly, there is no reason why your company’s brand should not have the same impact.
iDisplay Interactive creates logos for businesses that communicate well to clients and create a aura of professionalism and quality. If you are a lawyer, please visit our page regarding your law firm logo.
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