Most companies have a website, a set of stationary, a designer, print materials for expos, interactive video, and screens, and the list goes on. Unless there is a dedicated person in-house dealing with all of these separate design matters, it is very easy to lose continuity between these items.
In fact, clients tend to question the professionalism of a company when they have three separate items all with different branding on them. Their comments are typically “is this is the same company?” and “I wonder why they have an old logo here, and a new one there, and why the color schemes are so different between them all”
When we say “continuity consulting,” we mean we will come into your business as consultants and will create a workflow between all of these contractors and manage their activities and work relationship for you, so you can continue to be productive in the workplace while being sure you will get exactly the right product from each party.
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